I work with founders and leadership teams on growth priorities, brand strategy and applying AI to their business. Together we assess the situation, evaluate options and build an actionable roadmap.
Understand the customer. Choose the priority. Define the next move.
My experience and approachLet’s start with your business agenda and shape the scope around it.
Where will your next growth come from?
We assess customers, propositions and channels together, identifying growth constraints, new revenue opportunities and the assumptions to test first.
Founders, CEOs and CGOs deciding their growth priorities.
Why do customers choose you?
We connect customer insight, positioning and communication to one business objective, then review marketing investment, team and agency roles, and AI-supported workflows.
CMOs and leadership teams evolving their brand and marketing operations.
Where should you start with AI?
We review business value, data readiness and how the team works. Together we select use cases and define the first pilot, human review and success criteria.
Leaders and business units setting AI investment and transformation priorities.
Where are you losing customers?
We examine the journey from first contact to repeat purchase, prioritising conversion, CRM, retention and the connection between physical and digital experiences.
E-commerce, retail, customer experience and commercial growth teams.
A specific decision, a focused project or advisory support over time.
For clarity on a specific decision.
Initial context, focused review and a working conversation.
A decision note, open questions and next steps.
To work through a defined business problem.
Analysis, stakeholder conversations, working sessions and handover.
Agreed analysis and an actionable plan.
To review decisions and execution over time.
An agreed meeting rhythm and review of priorities.
An evolving decision record and leadership reviews.
Deliverables, preparation, timing and implementation responsibilities are agreed around your needs.
We agree on the deliverables before we begin. A decision note brings the options, rationale, owner and next step into one place.
I bring management and entrepreneurial experience alongside academic research and writing. Together we consider customer needs, business objectives and the practical use of technology.
We work directly on direction and decisions. Where implementation is needed, we define team and delivery partner responsibilities as part of the scope.
More about meShare the business question you want to address. We can define the focus and working model together.
A focused assessment and a research-based project require different preparation. Timing, meetings, deliverables and fees are set out in the scoped proposal.
We work together on direction and decisions. Your team’s role, my role and any delivery partners’ responsibilities are explicitly defined in the proposal.
We agree on the agenda, meeting frequency, access and term. Engagements begin after confirming fit and availability.
Remote or on-site delivery, language and participants are agreed with the scope. Include your preferences in the request.
Share the question you want to solve. We’ll review the need and agree on scope, preparation and timing.
Let’s discuss your needs