Talks and masterclasses

What Will Humans Do in the Age of AI?

Which tasks can a machine take on, and which decisions remain human? A discussion of automation, human judgement and changing skills.

A division of work that preserves human contribution.

The CEO’s AI Strategy

What business problem should an AI investment solve? We examine leadership priorities, resource decisions and ownership of transformation.

Investment priorities tied to business goals.

From Strategy to Execution with AI

Where does strategy lose its connection to daily work? We connect goals, ownership, workflows and progress reviews with AI use.

An execution plan with owners and review criteria.

AI for Finance Professionals

Where can AI help with invoices, reporting and controls? We assess use cases alongside accuracy, auditability and human approval.

Use cases and controls for finance workflows.

AI for Legal Professionals

We discuss AI in contract review, document comparison and compliance tracking, with confidentiality, source verification and professional judgement at the centre.

Human review checkpoints in legal workflows.

Close the Screen, Open Your Work: Deep Work

What happens to the time automation saves? We examine notifications, meetings and fragmented attention to make room for focused work.

Working habits that support concentration.

AI Literacy Across the Organisation

Using a tool and evaluating its output require different skills. We build a shared understanding of AI limits, questions, data sharing and review.

A basic framework for use and evaluation across teams.

AI Governance

Which data goes into which system, and who owns the decision? We examine permissions, risk, monitoring and accountability in organisational AI use.

A governance outline with roles and review steps.

Measuring the Return on AI

How do we decide whether a pilot worked? We evaluate investment through cost, time, quality and actual usage.

A measurement plan comparing before and after a pilot.

Autonomous AI Agents Masterclass

Moving from a tool that answers questions to a system that performs tasks. We design task scope, tool access, error checks and human approval for a workflow.

An agent workflow with defined boundaries and checkpoints.

AI in Supply Chains and Operations

We connect demand forecasting, inventory decisions and supplier risk, testing AI recommendations against operational constraints.

Data and review needs for operational decisions.

AI and Customer Experience

Understanding customers, anticipating needs and offering timely support. We discuss personalisation, service and loyalty across the customer journey.

Use cases mapped to the customer journey.

AI Security and Cyber Risks

What do data leaks, synthetic content and uncontrolled tool access mean for an organisation? We identify risks teams can recognise and questions to raise with specialists.

A map of risks and responsibilities by use case.

Product Development and Innovation with AI

What evidence turns an idea into a product? We examine AI’s role and evaluation limits in user research, prototyping and testing.

An experiment plan for testing a product hypothesis.

Leadership in the Age of AI

Transformation takes shape in everyday team decisions. We discuss how leaders build trust, manage uncertainty and make room for learning.

Leadership priorities that support team transformation.

AI Ethics: Speed and Responsibility

Should we use everything a system can do? We discuss bias, transparency, privacy and responsibility through workplace examples.

Ethical questions to guide adoption decisions.

Growth Marketing with AI

The same tool serves different needs across sectors. We connect acquisition, retention and experiment design with the business model.

Growth experiments adapted to the sector.

Growth Marketing in Automotive

The customer journey across showrooms, dealers and digital touchpoints. We discuss sector-specific growth decisions through examples.

Growth priorities suited to the sector’s customer journey.

Digital Sales Workshop for Automotive

The customer journey across showrooms, dealers and digital touchpoints. We review one of the team’s digital sales workflows and define an improvement to test.

An experiment and measurement outline for a sales workflow.

Growth Marketing in Healthcare

Marketing that considers trust, privacy and service experience together. We discuss sector-specific growth decisions through examples.

Growth priorities suited to the sector’s customer journey.

Digital Sales Workshop for Healthcare

Marketing that considers trust, privacy and service experience together. We review one of the team’s digital sales workflows and define an improvement to test.

An experiment and measurement outline for a sales workflow.

Growth Marketing in Technology

Moving from product features to customer value and from trials to sustained use. We discuss sector-specific growth decisions through examples.

Growth priorities suited to the sector’s customer journey.

Digital Sales Workshop for Technology

Moving from product features to customer value and from trials to sustained use. We review one of the team’s digital sales workflows and define an improvement to test.

An experiment and measurement outline for a sales workflow.

Growth Marketing in Financial Services

Trust, acquisition and continuity of service in digital channels. We discuss sector-specific growth decisions through examples.

Growth priorities suited to the sector’s customer journey.

Digital Sales Workshop for Financial Services

Trust, acquisition and continuity of service in digital channels. We review one of the team’s digital sales workflows and define an improvement to test.

An experiment and measurement outline for a sales workflow.

Growth Marketing in FMCG

Consumer insight, channel choices and repeat purchasing. We discuss sector-specific growth decisions through examples.

Growth priorities suited to the sector’s customer journey.

Digital Sales Workshop for FMCG

Consumer insight, channel choices and repeat purchasing. We review one of the team’s digital sales workflows and define an improvement to test.

An experiment and measurement outline for a sales workflow.

Marketing Budget Management and ROI

What evidence supports a spending decision? We examine channel allocation, measurement limits and business outcomes.

Criteria for evaluating budget decisions.

Data-Informed Marketing

A dashboard describes what happened; a decision needs context. We connect data with customer questions, hypotheses and marketing choices.

A framework connecting data with decisions.

Community Building and Brand Advocacy

What shared need brings people together? We discuss participation, trust and voluntary customer contributions in brand communities.

A community purpose and ways to participate.

The Attention Economy and Consumer Psychology

How do we make a customer’s time worthwhile? We examine content overload, purchasing decisions and digital habits.

Communication choices that respect attention and trust.

Storytelling and Brand Communication

What makes a brand story credible? We connect human experience, narrative tension and evidence for the claim.

Focus and evidence points for a brand narrative.

Understanding the Turkish Consumer

How do price, trust, habits and digital channels shape buying decisions? We discuss consumer behaviour in Türkiye through different customer needs.

Research questions that challenge customer assumptions.

E-commerce Growth Workshop

We review traffic, conversion and repeat purchases. The team selects a customer journey problem and turns it into an experiment plan.

A prioritised e-commerce growth experiment.

E-commerce Profitability Workshop

Why might profit not follow sales growth? We work through order economics, acquisition costs and repeat purchases in a sample business model.

An order-level assessment of costs and profitability.

Data-Informed Marketing Workshop

Starting with a marketing question, we identify the data and decision criteria needed. We interpret a sample dataset to draft a hypothesis and test.

A marketing test with defined data needs.

AI for Sales Professionals

AI can now be the biggest supporter of sales professionals. For sales teams struggling to meet monthly targets, having difficulty analyzing customer data, and wasting time on repetitive tasks, AI makes things easier by stepping in across many areas from data analysis to customer segmentation, from recommendation systems to automatic reporting. Zerey demonstrates how we can make a difference in the sales world by conveying these possibilities offered by AI with simple examples.

This talk also provides clear answers to frequently asked questions such as "How do we reduce customer churn?", "Where should competitor analysis start?" or "How do I integrate with AI?". This content serves as a guide for those who want to increase efficiency with practical solutions.

Identify AI use cases in customer research and sales follow-up.

AI for Marketing Professionals

For marketers who want to hit their target audience precisely, are tired of wasting time on content production, and complain about the inefficiency of their advertising budget, AI is now an ally not to be missed. In this talk, Yüce Zerey explains with concrete examples how AI is being deployed in the most critical areas of marketing, from analyzing customer behavior to social media content production, from data interpretation to campaign optimization.

For those who worry "My competitors are faster than me" and those who say "Working with data is difficult but where should I start?", this talk offers not only inspiration but also a roadmap.

Define AI’s role in research, briefing and content review.

AI for HR Professionals

In the world of Human Resources, it is now possible to find the right candidate without drowning in piles of CVs, to make boring trainings interactive, and to automate onboarding processes. In this talk, Yüce Zerey reveals how AI is transforming HR processes from recruitment to employee engagement, from performance evaluations to data-driven management decisions.

For innovators who say "I want to use AI but where should I start?", this talk explains solutions that will provide speed, efficiency and impact at the same time with examples.

Make human decision points and data boundaries explicit in HR workflows.

How Do We Grow in E-Commerce?

In this talk, Yüce Zerey discusses the growth dynamics of e-commerce, which is experiencing its golden age with the digital transformation accelerated by the pandemic. He argues that in the e-commerce ecosystem, which is the focus of everyone from individual sellers to large retail brands, many elements from product presentation to user experience need to be managed strategically to succeed.

The talk covers topics such as persona-based consumer journeys, proper budget planning, channel-based spending optimizations, customer acquisition and loyalty strategies. It also shares ways to achieve sustainable success through campaign engineering and periodic growth plans.

Prioritise customer journey friction and growth experiments.

AI Leadership Master Class

Build Your AI Strategy in 3 Days!

Designed to train current and next-generation leaders who can lead in the Age of AI, going beyond the digital era. Our goal is to transform participants into AI leaders who can not only use AI technologies but also guide these technologies with a strategic vision and become transformation architects in their organizations.

Program Architecture:

Day 1 - AI Leadership and Strategy: Understanding the AI Era, AI-First mindset and global transformation examples, new roles in leadership, opportunity mapping with AI Opportunity Map, creating AI Governance & Ethics framework.

Day 2 - Generative AI and Application: Enterprise AI transformation and Copilot economy, LLM fundamentals, department-specific AI solutions (Marketing, HR, Finance, R&D), developing first AI project in No-Code workshop.

Day 3 - Transformation Roadmap: Designing a 3-year AI transformation roadmap, ROI modeling, preparing AI Center of Excellence (CoE) blueprint, creating a 90-day individual sprint plan.

Define an AI pilot’s scope, owner and success criteria.

3 gün / days

Growth Marketing Masterclass

An interactive workshop focusing on data-driven growth strategies, customer lifecycle optimization, and scalable marketing systems. Participants gain experience through real case studies.

Turn growth assumptions into measurable experiments.

Leadership & Strategy Masterclass

An in-depth training program on C-Level marketing leadership, strategic decision-making, and team development. Designed for senior executives, this program covers organizational transformation and change management.

Clarify decisions, ownership and feedback practices.

Social Media Projects

On social media platforms, you can realize successful social media projects by selecting expert influencers suitable for your brand's marketing strategy, image and communication goals, and carry out effective communication activities by benefiting from the power of digital world's opinion leaders.

Our speaker can reach your target audience through social media platforms by taking part in projects suitable for your marketing communication strategy, and can also support the promotion/announcement of your brand's existing campaign.

Define content scope for the audience and channel.

Studio Projects

With our influencer speaker, who is recognized as an expert and thought leader in their field, you can increase brand awareness and credibility by creating projects carried out in a studio environment with professional equipment.

Our speaker can participate in pre-designed themed projects in a studio environment, using video conferencing and/or live streaming technology.

Clarify a studio broadcast’s message and running order.

Live Moderation

In projects managed by an expert moderator, the moderator's competence positively affects performance through content determination, flow direction, and successful management.

Our speaker can organize content flow along with time management, ensuring effective discussion of targeted topics within their expertise.

Align panel questions and flow with its purpose.

YouTube Projects

YouTube, one of the most powerful social media platforms, continues to be one of the most preferred platforms for communication activities aimed at strengthening target audience interaction.

In YouTube projects, you can create unique content specific to your brand with our speaker who has strong interaction in digital channels.

Define a series audience, episode promise and format.

Podcast Projects

You can create audio broadcasts on different platforms with podcast series that allow your brand and target audience to access expert opinions, get inspired and have a good time on topics of interest.

By taking part in this increasingly popular medium, you can reach the right target audience by best matching your communication strategy with our expert speaker.

Define the topic and interview approach for an audio series.

Brand Ambassador Projects

Brand ambassadors take on the role of being the brand's reference by keeping communication alive between the brand and target audience. Brand ambassadorship is an essential marketing strategy for brands that want to reach their communication goals.

Our speaker can be positioned as a brand ambassador in your digital projects, strengthening your brand's image and creating meaningful long-term connections.

Clarify representation, editorial boundaries and scope.