Media kit

Yüce Zerey is an author, academic and entrepreneur working in marketing and artificial intelligence. He is an academic and researcher at Istanbul Bilgi University, the founder of Growingo AI, co-founder and partner at AI Yapım and the host of AI and Beyond on CNBC-e.

My work connects an interest in human behaviour with corporate experience, research and new ventures. After Bursa Erkek Lisesi, I studied economics and business at Istanbul Bilgi University, the London School of Economics and Marmara University. My previous roles at Ülker, Turkish Airlines, The Coca-Cola Company, Unilever and Hepsiburada covered marketing, brand, e-commerce and digital business.

I am the author of five books. My work in marketing and communications has received 165 industry awards.

Author · Academic

Yüce Zerey

Growingo AI

Growingo AI

AI Yapım

Venture / Co-Founder / CGO

I lead marketing and growth at AI Yapım, an AI-native production company.

My Google Scholar profile (opens in a new tab)

Magazine article · İktisat ve Toplum · 192 ·

Erken Kesintiye Uğramış Sanayileşme ve Hizmetler Öncülüğünde Büyüme: Türkiye Ekonomisi Üzerine Bir Değerlendirme

Ege Yazgan · Yüce Zerey

An assessment of industrialisation and services-led growth in the Turkish economy.

Working paper · SSRN ·

A Task-Level Analysis of Automation Exposure in Türkiye: The Conditional Augmentation Deficit within the Global Automation Atlas Framework

Ege Yazgan · Yuce Zerey

Examines Türkiye’s exposure to automation and the potential for technology to augment workers at task level within the Global Automation Atlas framework.

Working paper · SSRN ·

The Asymmetric Rise: Supply Dominance Without Import-Side Centrality in China's Integration into Global Production Networks

Ege Yazgan · Yuce Zerey

Examines China’s rise in global production networks through the divergence of its supplier and importer roles, using OECD inter-country input-output data for 1995–2022.

Academic publication · İstanbul Bilgi Üniversitesi ·

İşletme İstatistiği

Ege Yazgan · Yüce Zerey

A 2003 work on business statistics co-authored with Ege Yazgan. Bibliographic information is drawn from the Google Scholar record.