AI Workflows in Marketing

We assess AI in research, briefing, content and measurement, defining inputs, review, ownership and pilot scope for a selected workflow.

Outputs we can develop together

Positioning and messaging framework
Team and agency responsibilities
Investment and measurement priorities

Preparation

Brand objectives, current communication, customer research and how your marketing team works.

Working model and responsibilities

Deliverables, preparation, timing and implementation responsibilities are agreed around your needs.

Assessment, project or ongoing advisory is planned around your needs and availability. Your team’s and any delivery partners’ implementation roles are specified in the proposal.

Positioning and messaging framework; Team and agency responsibilities; Investment and measurement priorities.

Discuss the scope