How Do We Grow in E-Commerce?

How Do We Grow in E-Commerce?

In this talk, Yüce Zerey discusses the growth dynamics of e-commerce, which is experiencing its golden age with the digital transformation accelerated by the pandemic. He argues that in the e-commerce ecosystem, which is the focus of everyone from individual sellers to large retail brands, many elements from product presentation to user experience need to be managed strategically to succeed.

The talk covers topics such as persona-based consumer journeys, proper budget planning, channel-based spending optimizations, customer acquisition and loyalty strategies. It also shares ways to achieve sustainable success through campaign engineering and periodic growth plans.

Prioritise customer journey friction and growth experiments.