Physical & Digital Channel Strategy

We review the customer experience across stores, e-commerce and CRM, working through channel roles, data gaps and shared priorities.

Outputs we can develop together

Customer journey assessment
Prioritised improvement plan
CRM and channel actions

Preparation

Customer journey, channel and conversion data, retention indicators and your current CRM approach.

Working model and responsibilities

Deliverables, preparation, timing and implementation responsibilities are agreed around your needs.

Assessment, project or ongoing advisory is planned around your needs and availability. Your team’s and any delivery partners’ implementation roles are specified in the proposal.

Customer journey assessment; Prioritised improvement plan; CRM and channel actions.

Discuss the scope