AI for Marketing Professionals

For marketers who want to hit their target audience precisely, are tired of wasting time on content production, and complain about the inefficiency of their advertising budget, AI is now an ally not to be missed. In this talk, Yüce Zerey explains with concrete examples how AI is being deployed in the most critical areas of marketing, from analyzing customer behavior to social media content production, from data interpretation to campaign optimization.

For those who worry "My competitors are faster than me" and those who say "Working with data is difficult but where should I start?", this talk offers not only inspiration but also a roadmap.

Define AI’s role in research, briefing and content review.

Discuss the scope